They'll read some bullshit pop psych or medicine and just toss it right into a tv show watched by millions of people, from the mouth of a character that's supposed to be an "expert", taking no responsibility whatsoever for what they're promoting.
To be clear, tho the vaccine potentially causing autism was the initial plot point during a time when we didn't have the evidence we do now, it was very careful to not provide if the vaccine caused autism, but rather that the manufacturer had a dubious ingredient and wouldn't give it to his own kid.
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Yeah, that's just not true, it was 2008, there had already been plenty of studies by that time. The "dubious ingredient" was clearly meant to refer to thimerosal, and making up a story about how a pharmaceutical company CEO wouldn't give the vaccine to his own kid was completely irresponsible.