I had to study this stuff in one of my Masters programs...its maddening how dumb a lot of these people are.

And they wouldn't say it publicly until they either had to or the deal was struck. They will say whatever makes them look strongest.

I hate corporate bs :/

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I think it's as simple as the guy that runs it all wants to be able to make a bunch of cool stuff, and owning all the pieces including the distribution eliminates a lot of roadblocks to that.

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