Deeply recommend getting absolutely brainrotted about a pairing/oc/concept that no one else is making food for so you have to cook for yourself. Not only is making what you want to see deeply rewarding, you will improve and it will not even be on purpose it will just be the inevitable byproduct.
I've been doing that for 15 years at this point and somehow I always pick something that is primarily not popular, but the effort and rarity of it alone brings in an audience My only regret is that even when working on this 40~50 hours every week, never enough time for all the ideas.
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