If this is like brain imaging, in a few years it will mean people with a genuine interest in these topics will be doing harder work with fewer rewards while being left to clean up the mess of social psychology trend-chasers & careerists looking for a magic methodological shortcut that doesn't exist.
Same for biopsychology/bioanthropology, but measuring cortisol.
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"Wait...hair and saliva samples have different statistical properties and often aren't correlated within subjects???... But stress... STRESS , RIGHT?!?!"