Sydney Sweeney has become a beacon for thorny public discourse for her work in ad campaigns, most recently with American Eagle. But why does the actress, who has two Emmy Award nominations and has been featured in a number of films and TV shows, need to lend her face to so many brands?

The actress seems to be everywhere, fronting dozens of ad campaigns, and has lately become a beacon for thorny public discourse.

Sydney Sweeney’s American Eagle Jeans Ad Is Just Her Latest Controversial Project

The actress seems to be everywhere, fronting dozens of ad campaigns, and has lately become a beacon for thorny public discourse.

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  1. Because she is smart and knows that women in Hollywood have a shelf life. Hollywood likes them on the younger side. Are young male celebrities ever this scrutinized?

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  2. Wut? Who approves these articles? Seriously. You think Emmy noms means wealth and success that can last a lifetime? You think she doesn’t know she won’t look like that forever and how Hollywood tends to treat older actresses? She’s in ads now cuz she can be.

    What’s a synonym for obtuse? The NYT.

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  3. Because an actresses career has a shelf life and one must strike while the iron is hot.

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  4. The same reason anyone does. They are trying to make a living in this capitalist hellscape that your publication has helped to create.

    The real question is why are you writing articles about this and not actually important shit?

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  5. Does the NYT often write about extremely successful men in what are likely their peak earning years, hustling to make the most of that opportunity, and asking "why does he need to work so much?"

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  6. This is a stupid controversy. If Gabrielle Union was in this ad, I wouldn’t think anything of it saying good jeans. I wouldn’t find it offensive.

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  7. Because Hollywood is sexist as hell and women have to make their money while they’re young and hot before they’re cast off for the next hot 20-something. What a stupid question NYT.

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  8. Inescapable because her PR team has gullible marks at places like NYT to churn out a few thousand words of thought shaped piffle. "What Does This Say About Us?" ask the NYT in a trenchant flurry of piffle.

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  9. I was struck by the way “some social media users” who’ve detected a Nazi-race-science-adjacent vibe in these ads had metamorphosed into “the current Democratic Party” by the time I got to the readers’ comments. So now a handful of superwoke TikTokkers are the revolutionary vanguard of the party?

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  10. You really have to be born yesterday to assume an A-list celebrity would share any sort of punk rock ethos on consumerism.

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  11. How bad has journalism become, it’s hard to tell the difference between a @nytimes.com or Facebook BS stories. It’s to point of embarrassment. Independent journalism is the future.

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  12. no idea who she is, never shopped at anything she sell, but thanks for trying to make her even more noticeable

    I think

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