Why DOES the BBC think a TV presenter with a BA in modern history is the right person to interview about this? Oh, he went to St Paul's and Oxford? Ah, there you go then, he's bound to know more about it than some muddy oik who went to a northern red-brick 🙄
Snow is, in the public's eyes, a trusted conveyor of historic information and this latest info will get far more traction with the public and be much more troglodyte resistant, than if it came from (with due respect) a random academic. Given the significance of the data I think this is a win
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He knows nothing whatsoever about the subject, had zero involvement with the project and clearly didn't know what he was talking about so just waffled and bullshitted. But apart from that, yeah, it was great. I'm sure the public were hugely enlightened.