Proof "woke" is now code for "anything I don't like". There's nothing even tangentially related to "wokeness" in a company rebranding to look more modern with a simplified logo.

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  1. Right? Man, I don't like change either but I'm not constantly blaming people because time exists.

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  2. Addendum: I've since learned better. The image of the guy represents Southern Whiteness to them and is used to signal belonging to their racist in-group. Many thanks and apologies to the Black folks who took the time to explain this.

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  3. Woke is anything that makes white people uncomfortable with their bigoted sentiments - past, present and future. Also the bitter complaints from whites they can no longer openly express those bigoted sentiments without suffering negative, sometimes dire, consequences.

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  4. That’s what I don’t get: What is so “woke” about the new logo? Are they upset that they removed an old white guy? Was he a Confederate general or something?

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