“I gave my life to Christ in the Cracker Barrel parking lot” sounds like the filthiest euphemism I have ever heard.
Proof "woke" is now code for "anything I don't like". There's nothing even tangentially related to "wokeness" in a company rebranding to look more modern with a simplified logo.
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Right? Man, I don't like change either but I'm not constantly blaming people because time exists.
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Addendum: I've since learned better. The image of the guy represents Southern Whiteness to them and is used to signal belonging to their racist in-group. Many thanks and apologies to the Black folks who took the time to explain this.
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Woke is anything that makes white people uncomfortable with their bigoted sentiments - past, present and future. Also the bitter complaints from whites they can no longer openly express those bigoted sentiments without suffering negative, sometimes dire, consequences.
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Your attack on my definition of woke is a violation of my HIPPA!
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The CEO is a woman. So woke.
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Sweet potatoes and kale are woke.
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Never attribute to wokeness that which is adequately explained by corporate blandness.
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And “any fictional media left of Triumph Of The Will ideologically”
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That’s what I don’t get: What is so “woke” about the new logo? Are they upset that they removed an old white guy? Was he a Confederate general or something?
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Especially Cracker Barrel, which literally used to fire people for being gay.