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Ed Zitron @edzitron.com

This is chaotic, directionless nonsense cooked up by executives that don't do any real work. What possible value does this exercise have?

Tinkerers in the C-Suite Fear of Missing Out can be the mother of innovation, it seems. In January, Greg Schwartz, the chief executive of StockX, was scrolling X, formerly Twitter, when he saw several users posting projects that they had made with various A.I. coding apps. He downloaded the apps. He hadn’t written a line of code in years. But using the apps got his mind racing. During a corporate retreat in March, he decided to push 10 senior leaders to play around with these tools, too. He gave everyone in the room, including the heads of supply chain, marketing and customer service, 30 minutes to build a website with the tool Replit and make a marketing video with the app Creatify. “I’m just a tinkerer by trait,” Mr. Schwartz, 44, said. “I thought that was going to be more engaging and more impactful than me standing in front of the room.” There was a “little bit of shock” when he presented the exercise, he said. But he tried to remind people it was a fun activity. They weren’t being graded.
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