Misogyny would explain both, but unfortunately it’s illegal to suggest people really really hate women
the way i explained this to louise newman in 2017 was that i thought it was very simple: "Of course the least popular woman in the country would lose an election to the least popular man in the country. We'd be stupid not to see that coming"
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clinton needed to be as popular as obama was but she simply wasnt. she was portrayed as an embodiment of everything americans hate about women. and tbf, i dont like her one bit (trans, she doesnt like me either), but it'd be a cold day in hell for her to win with that framing (how it went, tbh).