“They want to do something not staring at a screen and relatively inexpensive, and once people start collecting books they just buy more,” Daunt says. “BookTok is an easy label to put on it, but this is about people wanting to read and talk about books.”
www.theguardian.com/books/2025/a...
Waterstones opens 10 new stores a year as younger adults embrace reading
Bookshop chain says people are keen to escape their screens and says rise in sales is partly down to BookTok