Generative AI content creation, answer engine optimization, and zero-click behaviors have sucked so much of the oxygen out of the room that it seems marketers have collectively forgotten #content fundamentals. @robertrose.me @CMIContent contentmarketinginstitute.com/audience-bui...
Move Over Authentic AI: Real Beats Perfect in Marketing
AI promises perfection, but authentic human connections build stronger relationships. Here’s how (and why) embracing imperfection and focusing on marketing's soul beats algorithmic precision.