I cannot stress enough that getting mad at the writer over headlines is focusing on the wrong target. It is the editor's job to write headlines - and sometimes even the publisher
Getting mad at the author is like yelling at the service rep on the phone for company policy they didn't make
As someone who once wrote an entire article about Higurashi and had the title forcibly changed to match this style of title, which only succeeded at pissing anime fans off, this structure of clickbait titles should be abandoned.
