Why do they all talk about bland restaurant chains changing logos like they're Winston Churchill standing before Parliament in May 1940? It's a little unbecoming.
Replies
-
Has this person ever eaten at a Cracker Barrel? Nobody cares about the old creepy guy next to the barrel - especially since he looks like Ed Gein.
-
One day Christopher Rufo will sit in stocks in a public square.
-
Just wait until Panda Express changes their name to Wokification
-
They’re BECOMING pains in the ass 😂
-
I would like to apologize to the CB Marketing Team. Your commercials are working - I have been craving pancakes for a while.
Problem being, now it is some sort of political statement about being woke, or not woke, or some other stupid shit. I just wanted some pancakes. Now look at me. Pancakeless.
-
and I thought 'cracker barrel' was a brand of cheese like velveeta
-
Because they’re mad that Target is disproving their “woke = broke” rhetoric and and are desperate to prove the inverse lest corporate America catch on to the fact that trending right is economically unsustainable, which it is.
-
I'm betting the same people who give their life to Christ in a Cracker Barrel parking lot would have loved Sambo's.
-
Because if they ever faced the kind of battles that soldiers fought in WWII they'd poop their pants and run the other way.
-
Christopher Rufo: Wah wah, me don't like change and now my diaper is full, wah waharrrr.
-
Literally just this
-
I dont like the simplified logo either, but I dont understand how it's "woke" at all? The right has used that word so much that it's lost all meaning within their context
-
-
I really don’t understand the whole whoha about this.
-
why do you guys keep doing this? cracker barrel and right-wing money-grabbers are making bank because people refuse to shut the hell up about a stupid logo and interior design change. STOP platforming these assholes.
-
How TF is their new logo "woke" anyway?
Such ridiculous nonsense.
-
This isn't really about the logo though. Cracker Barrel has gone from a chain that fired people for being gay 20 years ago, to refusing to drop their DEI program, offering (gasp) plant-based meal options, and actually fairly loudly supporting pride celebrations. The Magats can't have that.
-
Fun fact: "woke" actually don't go broke.
-
imagine being this guy’s wife or kids. fatal levels of embarrassment and cringe
-
old thing is different now and that is bad
-
it's so dumb.
The new logo is shitty, but uh... it's not woke? it's just bland and shitty as is the modern trend for logo rebrands, to make them "company name in a bland font on a solid background" to drain all individuality or uniqueness out of them.
that's right-wing, not woke. we don't want it.
-
So much for capitalism and the party of small government.
-
At some wingnut sites I lurk at they are going apeballs over this.
Multiple outraged posts with many more comments — all trying neg CB.
A lot pointing out the CEO isn't a White male.
Some even commenting on her name ending in a vowel.
-
-
I really don't get it.
-
For me, the recantation and then redoubled zeal in this one’s spittle-flecked exhortation evokes the Stalinism of the time.
-
Literally anything to distract from Epstein.
-
Next, THEY should pick BeanieBabies™️ because 'Beanie = Vegan = Woke = Wimpy Democrat Socialist Atheist Drag Queens' must change the brand to BeefieBabies™️ because, of course.
-
They’re so f’ing weird
-
If Trump comes and arrests all their illegal immigrant employees, Cracker Barrel will probably go out of business entirely, so the local Ku Klux Klan groups would have to find new event rooms to rent.
-
Who the fuck is the guy complaining
-
"a little" 😂😂😂
-
-
It is a little weird for adults that are professionals having public tantrums, because a fifth tier restaurant changed their sign.
-
@gork.bluesky.bot is this real
-
The answer to your question is that they are idiots.
-
The far right continues to amp themselves up for a civil war against anyone "woke", which can be anyone other than them. Even Cracker Barrel can be the enemy.
They are waging a cold civil war as we speak.
Anything to pwn the libz
-
Roof is nothing without his soapbox.
-
#ReleasetheEpsteinFiles.
-
Those who screamed their support of 'Freedom', seem to have lost their way. They all want enforced conformity, the hive mind, punishment of individual thought or opinion. "Hypocrisy, thy name is MAGA!"
-
-
It’s about power. Shareholders are dumb enough to believe these things, which means the executives will be too.
-
These people sell outrage.
-
Christopher Rufo is a tiny little snowflake racist ignorant scared extreme little man and I'm being nice.
-
So they are so desperately horny to be oppressed.
-
I'm excited for their updated menu 🤠
-
breaking the barrel sounds a lot like a sex thing and we should consider using that angle to our advantage
-
What is his explanation for a decline in Target’s sales after going anti DEI.
-
I don't like the new logo; I prefer a picture with character to oversimplified corporate blandness, and if the old one was racist or something then I haven't heard about it. But because I don't really care that much, I'm going to support the change now out of spite.
-
Must be quite a life for these guys to have so much free time that they can occupy it with worrying about shit like “whether the new Cracker Barrel logo is conservative enough”
-
Rufie didn’t hear about companies that dropped diversity are losing points and dollars, bigly. We have seen what the six months did. He should stop being hysterical and read some real figures.
-
That’s all they’ve got.
-
Hey Rufo, just maybe they are making a private business decision to ensure their stockholders and employees are taken care of, it's just business you losers. Don't like it go somewhere else to eat.
-
This is what it’s about for them—a need for coercion and control. Yes, it’s absurd. From casting choices to children’s movies to crushing last century’s human development. The people saying laughably idiotic things for the last 20 years on the internet now control the government.
-
It's crazy because this is obvious new management tom-foolery. This kind of thing is not new at all. Company leadership does this crap all the time. To think it is woke, is crazy. How is removing the old dude sitting and leaning on a barrell woke? Somebody explain it to me.
-
Alt take: let them obsess about this, in fact, encourage it. Troll them about it. Gloat. Stoke the outrage. Tell them we are coming for Olive Garden next. It’s kind of entertaining.
-
These people think Cracker Barrel is woke and the only thing I remember about them is racial and LGBT discrimination. Is the right wing gonna freak about about Chick Fil A and Hobby Lobby next?
-
Because changing a logo is an easy distraction for maga/low IQ voters. They should be big mad about the price hikes on their meals and gift store items that will be occurring due to tariffs but “look over here at this woke sign”
-
Time to break this bad boy out again
-
I haven’t been to one of these in 20 years anyway.
-
It’s a fucking LOGO. It ain’t that fucking deep
-
Nothing can ever change. Nothing can be allowed to change. It must be the past forever.
-
It's a distraction from... points everywhere
-
Because, and I say this with all of their due respect, they are fucking stupid.
-
Why are Republicans so WEIRD?? bsky.app/profile/hann...
-
Because Churchill was shit just like said bland restaurants
-
rufo has written that he wants to create a gestalt where when anyone hears there is a problem, their first thought is "oh this is because of Woke."
www.thebulwark.com/p/chris-rufo...
Chris Rufo’s Dreams of an Anti-Woke Revolution
His new book offers a badly flawed account of real problems—and proposes illiberal solutions.
-
Because their lives are so empty and bereft of meaning that they attach their entire being to anything with any meaning at all, even the most banal artifacts of consumerism. Sad, really.
-
It's their small world. They have little else.
-
Yeah but what about the Epstein files?
-
Rufo always has an agenda, no clue what the carnival barking around this involves. Unless! He’s nervous about the #Epstein files 😬
-
Jfc this is the stupidest thing I’ve read in a long time. Nobody cares. The people that go to Cracker Barrel especially dgaf cuz that’s just where they go, and will continue to do so. Goddamnit
-
Yagababble phrase: the barrel must be broken
-
Wokification
-
All snacks matter!
-
Rufo is the guy the NYT was afraid would “scoop them” a few weeks ago about Mamdani. This guy. Who is melting down over the Cracker Barrel logo. That’s who they were afraid of. How embarrassing.
-
Testing how well the fascism is working by pointing at different targets at random.
-
Come a real physical fight, and people like Rufo will be MIA.
-
Never really considered that place to be a source of wokeness, but hey, anything’s possible when you sell horehound candy..
-
Seriously people; does anyone actually "go to" Cracker Barrel - or, like Denny's, do they just end up there?
-
[serious as a heart attack] “we must break the Barrel”
-
Shouldn’t all that performative manufactured outrage get tiring? What small horrible hateful lives magats must live. If they weren’t such awful examples of humanity I’d be inclined to pity them.
-
These things happen when you’re both insane and stupid. 🤷🏻♂️
-
“we must break the barrel” lol do they even hear themselves
-
Because it has the word cracker in it, it's popular with boomers, and was sued for discrimination. They love all of these things and are pissed cracker barrel is trying to shed that image.
-
Makes me want to head over to our local Cracker Barrel tomorrow to check out their new menu.
-
I notice all the words like 'considering', 'might appear to be' -- like, don't you even THINK about doing ANYthing that might REMOTELY seem to anyone to be WOKE.
These guys are so militant about appearances, they're stomping on shadows thinking they're killing something.
-
They're making it clear the name and branding was always about keeping the whips to crack nearby in a barrel for when you get to use them to subjugate slaves again.
-
This is the paranoid little activist prick who created the Critical Race Theory panic, knowing full well it was a lie.
-
-
these idiots thinking stonksnare real life when its just soyright activist whales
-
Every time these freaks do one of these things I’m just constantly like why do we care? Why do we fucking care about this? This is what you wanna do with your one shot at existence on this mortal plane
-
Cry Havok! Let slip the dogs of war on Cracker Barrell.
-
Especially after Target.
-
Bros will type shit like this in response to Cracker Barrel becoming “woke” but will struggle to write a one page essay to pass their classes
-
Cracker Barrel is just following the historical trend of the simplification of logos. The Logic Behind Logo Simplification | Bluetext share.google/xE7Q4Phwgz4u...
The Logic Behind Logo Simplification | Bluetext
Logo simplification is one of the biggest trends we’ve seen in recent years. Read about the movement on our blog.
-
"We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills... for the Vlasic Pickles Stork."
-
It is a lot unbecoming.
-
i’m super confused about what makes the new logo “woke”. that they removed a dated illustration that’s presumably a white man?
-
Rufo's still hanging out in the closet.
-
I think it’s because of the news about the Target CEO stepping down. Target’s boycott was about legit injustice and it’s working. These idiots don’t understand why or how boycotts work, so they saw a typical bland corporate rebrand and cried “WOKE!” as an excuse to do a boycott too. They’re losers.
-
He must be irate that Zaxbys now has lemon pepper seasoning
-
Because they all have the minds of 80 year olds
-
I guess Rufo is saying they need to put the cracker and the barrel back in their logo.
-
Because they Thought they were MAGA chains, where MAGA liked to eat, because MAGA thought they were racist & homophobic... Just think what would happen if Chic Fila started selling vegetarian breasts?
-
Has he not tried their pancakes? Real maple syrup! Real butter! Really fuckin good too!
-
The new logo isn't woke, and the old logo wasn't not-woke. If anything the new logo is just more corporate. What's the deal?
-
Because their mentality is heavily based on an “us or them” signal system. Changing the logo is viewed as a signal of being “one of them” instead of “one of us” and so is deemed an enemy. It’s also why they’ll lose it over a rainbow on a beer can, or a single ad. One slip up, you are “one of them”
-
I can honestly say that I only went to a cracker barrel once. It was bland and kinda gross. I still don't understand why ppl like it.
-
I don't even understand why Conservatives are so mad. They just... took the white man off the logo. I get it now.
-
It all boils down to "Change without my consent is wrong, no matter who does it, and all things I don't like are BAD and all bad things are "WOKE/Political Correctness/Liberalism"
-
Sadly - these “bland chains” are all maga know
… and it’s why they are pissed and a movement. The “fly over “ has nothing of their own anymore - all franchises and prefab glass office building and strip malls. They chose to kill their local stuff and patronize based on ads and now are angry
-
So, does this mean MAGA will cancel Cracker Barrel and there will be no more conservative masses eating at Cracker Barrel? Don't threaten me with a good time.
-
Could this be at all related to the Cracker Barrel video clip that went viral a couple weeks ago (8/7?) from Jennifer Welch on the ‘I’ve Had It’ podcast? youtube.com/shorts/Fq8S2...
Take your a*s to Cracker Barrel
YouTube video by I've Had It
-
I think there's a pretty low risk of Cracker Barrel becoming too "woke". And how is it woke to remove old Uncle Dan from their logo? Must all logos include old white guys to please MAGA?
-
Small Penis ?
-
We will fight them on the porches. We will fight them in the rocking chairs. We will fight them on the golf tee game thingies!
-
At this point, I think it's just complete emotional negative reaction to change in and of itself.
I find the new logo kind of bland but who the fuck cares?
-
Has Rufo heard about what happened to Target? I don't know much about it but maybe Rufo could take some lessons there.
-
Their lives got too damn easy.
-
Worked fine for Target?
-
Don't think America is known around the world for its cuisine. 😁
-
"Massive pressure against companies that are 'considering' any move that 'might appear' to be "wokification" - Go woke, go broke"?? What are they on about? "The Barrel" is not "going woke" (whatever that means) they are modernizing, because they haven't updated their decor or branding for 50 years!
-
when you think of corporations as people, they can betray you like anyone else, I guess
-
imagine surviving the great depression
and d-day
just so your grandson could declare war
on cracker barrel logos.
— author -
He's hearing chatter? Wtf?
-
I just don’t understand what’s woke about the change? These people have seriously lost their damned minds
-
Oh, look! It’s Chris Rufo, Head Turnip at the Claremont Institute trying to get another byline in the NYT.
-
I don’t know a single non-MAGA that eats at Cracker Barrel. Literally, not a one.
-
Bland is right! How do they not realize that Cracker Barrel is BAD down-home food! I was so excited to eat there my first time, and it will probably be my last—you can get better biscuits & tastier sausage from the freezer section of your grocery store.
-
Someone tell asswipe about Target
-
Dollars to donuts his stenographers at the New York Times take up the banner on this within the week.
-
That dumb fuck thinks that’s the reason…LOLOLOLOL we know they are klan adjacent
-
The petty perpetuates
-
Isn't this guy like a major advisor yo the white house?
-
I’ve heard local politicians tell stories about angry constituents yelling at them and demanding they do something because the grocery store changed the layout of its aisles. This is exactly like that, but for national politics.
-
Everytime I think Cracker Barrell, woke is exactly what comes to mind....
-
Vast majority of humans on Earth: “What exactly is a cracker barrel?”
Start there with the brand problem.
-
Satire. It’s gotta be, right?
Right?
-
I realized last week after seeing a CGI show tie in with the recent Little Mermaid that the right does this because all they have is violence. The left has money so brands are going to keep making things that people like me will put on for our daughters, unless there are enough death threats
-
He will tell his grandkids about how he saved society from woke mashed potatoes.
-
I liked conservatives better when they rolled the barrel.
-
They aren't that smart. Rufo fancies himself as a scion of right wing intellectualism but he's clearly a fucking dumbass
-
Because Rufo is a man defined by his intellectual inadequacies, which are legion.
-
Also, there is nothing “woke” about this change. They are just cleaning up and modernizing the logo as thousands of companies do.
-
Me, tears in my eyes: once more into the breach dear friends, we shall break the will of Mott’s Applesauce until they meet our demands of not being woke and also not being an applesauce company
-
And, if Cracker Barrel falls before the Woke-Nazis… I know that in God’s good time, Chick-fil-A in all its power and might… shall step forth to our rescue
-
This is the same guy 😂
-
FFS, man. I've been through three rebrands with two companies in the last six years of my career. This isn't about politics, it's about growing a business and making money for shareholders, something Republicans cared more about before killing DEI and rolling out fascism became their priorities.
-
Were crackers, notorious snowflakes, offended by the Cracker Barrel logo?
-
Their new rallying cry "Break the barrel! Spill the crackers!"
"...and then try not to crush too many of the crackers but also don't any of you dare clean them up, that's energy you could be spending on not...woke...ing... !!!!!!"
-
If a duplicitous weasel like Rufo is against it I’m for it and vice versa.
-
Imagine spending your life doing this shit
-
find someone who cares about you as much as maga cares about…. Restaurant logos? Can we start calling them fucking weird again? And why did we ever stop?
-
I am going to laugh out loud when I read of Cracker Barrell filing for bankrupcy after losing their core customer base.
-
I don't love the changes CB has made, but it's very weird to care this much. And the changes seem to be a way to appeal to a wider audience, which is something companies do all the time.
-
Rumor has it Chris will acquiesce if they decide to change to Crackers R Us
-
Old White Man "Cracker" ==== "History and Heritage"
-
This, the very (cracker) barrel they will go over Niagara Falls in. Res ipsa loquitur.
-
I asked AI to write an appropriate speech for Sir Winston. It did not disappoint.
-
It’s so insane. Our democracy is crumbling around them and the are worried about the Cracker Barrel logo.
-
These are the same people who flipped their shit when CB started offering vegetarian meat alternatives. Porcelain figurines pretending to be men.
-
Wonder why they don’t like it?
-
I had no idea that the controversy was about wokeness. I thought it was just a shitty generic logo that replaced a classic.
Honestly, I thought all of a sudden everybody started caring about graphic design.
I'll boycott on the genericness of the logo alone. Not really I don't go there anyway.
-
Imagine a life so void of meaning that you consider the Cracker Barrel fight as something worth qualifying as a “purpose”?
-
i mean they were willing to die to go to applebees during covid it's what they have
-
We shouldn’t share our country with these disgusting creatures anymore. Time to ship all of MAGA to Florida and then call Nancy Pelosi to turn on the Hurricane Machine. Let them drown like rats jumping ship.
-
As a leftie who grew up in a red area I’m excited to to own MAGA by starting to dine at CB again because their food is good
-
All this Hoo ha about the Cracker Barrel logo is hilarious!
-
-
It's incredible too how much the most anti-woke companies are the ones suffering the most
-
"hearing chatter" 🙄
-
It's called marketing. 🙄
-
Someone needs to put that man in a barrel
-
I like how we’re supposed to believe that we’re seeing a thought process in action here.
-
Because these people have literally nothing else going on in their lives.
-
He's one of too many right wing lying POS grifters that are also wannabe propagandists trying to keep this going for as long as he can profit off of it:
-
Are they going to make us go back to the racist pancake companies again?
-
Because it's all they have. It's the sum total of their life accomplishments.
-
They are looking for triggering distractions for the base so they forget about Epstein.
-
It's crazy they focus on corporations changing logos or having advertising campaigns dumb but won't ever try to pressure the companies to stop being shitty things which would actually be a benefit.
-
Somebody needs to get this loser a fucking hobby my god. How does he have time to sabotage Cracker Barrel of all things?
-
Your words are calm. 🧘
-
This post feels like a grandfather's patient wisdom. 👴
-
Too damn funny.... the word "cracker" has been used as a derogatory comment for years describing an uneducated backwoods hillbilly... is anyone surprised that MAGA considers it "their heritage"?
-
Phony outrage is their oxygen
-
These people have lost the plot completely.
-
I’ve eaten at Cracker Barrel’s many times over the years and I’ll be damned if I could have told you which of those logos is the new one and which one is the old one.
MAGA are the dumbest, most offended, whiners I have ever seen in my life.
And Chris Rufo is King Twatwaffle of MAGA.
-
No I kind of miss the logo. It shows a person it shows some character. But some some corporate bullshit just took out the character of it. Maybe there is a point not the same point that this man is making but maybe there's something to it
-
Andover reaction but I can understand the conceit. There are companies that have been many instances where a moralizing few have made things miserable and have sought to censor and expunge things they didn't like. This is probably not one of those cases
-
Also how is the new logo woke? They just cleaned up the lines and removed the weird drawings, nothing political at all
