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  1. I always thought those were directions. There’s cracker, there’s the barrel, you put them together. Cracker Barrel. Insert white southern racist into wooden containment cylinder, then proceed to discard in your nearest river.

    ALT: a cartoon character is standing in a barrel in the water .
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  2. Hopefully they do away with the 1 hour lesson of who that guy is in the new hire training and cut 4 hours of training down.

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  3. “they’ve gone woke”

    I just heard where they were mad that CB had hired 1-3% more minority workers nationwide. put the cracker back!

    ALT: a man wearing a red beanie and a denim jacket is smiling
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  4. What's the fuss? There were cracker barrels filled with crackers in some stores long ago. Their new logo is...meh.... As a graphic designer I have lived through many meetings deciding things like this. Suits nitpicking through every conceivable argument & then deciding on something safe & boring.

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  5. As someone with over 25 years of graphic design experience, I couldn’t just sit back and watch you all spiral into grief counseling over that tragic new Cracker Barrel logo. Ladies and gentlemen, I humbly present, for your judgment and memes, the brand-new Cracket Barrel logo. You’re welcome.

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  6. This is one of the grossest rebrands I've witnessed, pretty soon I'll bet all them stores are gonna be that painted white dentist office asthetic

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  7. They also modeled the stories so they're shiny and open, which means you can hear every damn conversation in the store now.

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  8. Look, I don't hate minimalism! It can be done exceptionally well and it doesn't necessarily mean lack of charm or character. But these companies are doing the equivalent of painting their house gray for broad appeal and it sucks!!!

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  9. Never gonna eat there no matter how much I like southern food.

    They literally tried to fire people for being gay.

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  10. I’m probably seeing things…but is it just me or does the ‘k’ in the old logo look like a whip?

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  11. Without the drawing of the cracker and the barrel, the name doesn't mean much.

    Sorry, I can't seem to find the tongue-in-cheek emoticon.

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  12. ndhm.bsky.social profile picture

    @ndhm.bsky.social

    I remember when the idiots went apeshit when Cracker Barrel began offering, simply as an OPTION, fake breakfast sausage instead of the real thing.

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  13. Imagine how much Cracker Barrel paid for this logo disaster. They don't know their customers and they didn't do a survey. Cracker Barrel better dump the new logo fast. www.cbsnews.com/news/cracker...

    Cracker Barrel stock plunged as much as 15% after the restaurant chain released a new logo that removes its long-time image of a man leaning against a barrel.

    Cracker Barrel loses almost $100 million in value as stock plunges after new logo release

    Cracker Barrel stock plunged as much as 15% after the restaurant chain released a new logo that removes its long-time image of a man leaning against a barrel.

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  14. Now put a green ring around the outside, a few tree tops above the name and change it to Ponderosa. Right back to the 1980’s.

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  15. “We’re going back to our roots” “nostalgia” “focus groups thought there was beer in the barrel and we don’t sell alcohol”

    Any one of those could have been said by the agency

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  16. Beyond ever the worse place I’ve ever “managed”. Worked there 4 months as an Assistant General Manager few years back. Would never recommend.

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  17. Love it when someone makes six or seven figures for an idea that's basically "I farted this out in Canva. Same colors, tho."

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